OBJECTIVE:
To help build, manage, and expand sales through experience with coding and community management.
ACHIEVEMENTS:
- Founded an online community of 110,000+ members with over 7,000,000 post at PersonalityCafe.com
- Sold PersonalityCafe for $36,000 + stock
- Founded a successful Motorcycle Parts and Repair shop in the Philippines with only $10,000.
- Heavily contributed to AmericanSuspension sales growth – from $1,400,000 to $2,000,000+ (a 42% increase) via marketing and optimizing existing venues for growth.
- Won 4 Awards at a Motorshow (Best in Presentation, Peoples Choice, Mayors Choice, Best Underbone)
- Generated $500,000 in sales for vBulletin software through affiliate + email marketing
- Designed, published, and sold many successful gaming forums and websites.
SKILLS:
- Excellent verbal and written communication skills.
- Proficient Web Designer (Big Commerce, WordPress, vBulletin, SocialEngine, etc.)
- Working knowledge with basic/advanced computer programs (Word/Excel/Outlook/Photoshop/Adobe Premiere/etc.)
- Worked with Facebook Ads, Adwords, Adsense, Google Analytics, Affiliate programs, and etc.
- Social media savvy and heavy user for marketing purposes.
- Worked with Adwords, Adsense, Google Analytics, Affiliate programs, and etc.
WORK EXPERIENCE:
American Suspension (Motorcycle Manufacturing/Distribution)
Marketing Manager (06/2016 – Current)
- Increased monthly sales by 40% through video publication, social media, and online sales.
- Created and published multiple marketing videos through FB
- Product Photography – Captured and Edited product pictures.
- Managed com website (Backend/Frontend -HTML, Graphics, Server, etc.)
- Fully managed American Suspensions Facebook account and Instagram account.
- Kick started and solely managed Amazon and Ebay listing and sales
- Using a number of editors (Photoshop, Premiere Pro, etc.) I was able to create marketing materials that assisted in effectively communicating the company’s products to the masses via photos and videos.
- Coded and Optimized AmericanSuspension.com and BoltonCustoms.com to handle traffic flows sufficient for an e-commerce website.
Katono Motors (Motorcycle Parts and Repair Business)
Owner (01/2016 – Current)
- Kick-started a motorcycle parts and repair retail store at a busy highway in Laguna, Philippines.
- Managed a company of 5 employees – 3 in-store clerks and 2 Mechanics.
- Installed POS systems in the shop.
- Ordered motorcycle parts directly from suppliers.
- Assisted walk in customers, which resulted in 20% Repeat Business.
- Business Growing 20-30% per month.
- Worked with mechanics in identifying issues with customer motorcycles.
- Shop is completely bootstrapped – no outside investments.
PersonalityCafe.com (Most Active Psychology Forum)
Founder (10/2008– Current)
- Kick-started a vBulletin online community of 110,000+ members with over 7,000,000 post.
- Deployed rewarding systems that increased site activity, time spent by users on site, and user generated content (100,000+ post a month and growing).
- Recruited loyal and trustworthy volunteer moderators to administrate forum content.
- Recruited volunteer psychology professionals to design and create personality quizzes.
- Recruited volunteer graphic artists to design website, banners, smileys, and etc.
- Established an effective list of member/moderator conduct guides that decreased community drama.
- Championed marketing initiatives that increased website traffic – currently 600,000+ monthly visitors.
- Implemented non-intrusive but effective monetization strategies for generating income – community is completely bootstrapped in terms of content moderation and expense.
SocialEngine (TechStars Company and Most Popular Social Networking Software)
Community Manager (09/2011 – 06/2012)
- Established affiliate program that generates $15,000+ in sales a month and growing.
- Examined metric reports to champion marketing initiatives that increased sales by 30%.
- Collaborated with lead developers into improving software usability and performance.
- Utilized project management tools (PivotalTracker) for effectively keeping track of development and team progress.
- Collaborated and led customer service and sales support teams into addressing customer issues and concerns.
- Managed email campaigns and provided valuable metric reports (Open Rate, CTR, Bounce Rate and etc.)
- Authored and curated technical articles, blogs, documents, and videos.
- Managed social media campaigns (Facebook, Twitter, and Youtube).
vBulletin (Most Popular Forum Software)
Online Marketing Specialist (08/2010 – 09/2011)
- Generated $500,000 in sales for vBulletin through affiliate + email marketing
- Successfully marketed vBulletin Mobile Application – 4,000+ licenses sold the first 5 months.
- Worked with over 40,000 vBulletin powered communities.
- Managed email campaigns and provided valuable metric reports (Open Rate, CTR, Bounce Rate and etc.)
- Assisted in moderating official vBulletin.com development community.
- Kick-started social media campaign – Facebook (3000+ Fans), Twitter (5,000 Followers), Youtube (1,000+ Subscribers).
- Collaborated with lead developers into improving software usability and performance
- “Go to person” for vBulletin technical questions.
Communities Founded
- Largest Psychology Forum – http://personalitycafe.com
- Final Fantasy Forum – http://finalfantasy.com
- Defunct Netflix of Gaming – http://gamecinema.tv
- Merged General Gaming Forum – http://virtualplayerz.com
- Defunct Green Living Forum – http://protectterra.org
- Defunct Neighborhood Forum – http://wiredlocals.org
Sample Writings
- 3 steps to Facebook Marketing – https://www.vbulletin.com/forum/entry.php/2488-3-Steps-to-Facebook-Marketing-for-vBulletin
- Stickiness Factors in Forums – https://www.vbulletin.com/forum/entry.php/2484-Stickiness-Factors-in-Forums
- Identify origins of forum drama – https://www.vbulletin.com/forum/content.php/554-Identify-Origins-of-Forum-Drama
Sample Video Tutorials
- Created video tutorials for installing motorcycle parts: https://www.youtube.com/watch?v=DvotGl0fsJY&t=53
- Created and Published most of the video tutorials for vBulletin: http://www.youtube.com/watch?v=wTn9FMnrzpA http://www.youtube.com/user/vBulletin4
- Spearheaded SocialEngine’s Youtube channel: http://www.youtube.com/watch?v=m_iInq9udZA http://www.youtube.com/user/socialenginetv